About Us

Hi! If you’re reading this you’re curious to know more about us. Flaire SA was started in 2024 by myself (Muhammad) and my wife (Hannah) based in Durban, South Africa. Since then we have grown, we now have a team of strong, independent, vibrant women who have become the heart of our company. 

We started Flaire SA as a way to offer great quality fashion at reasonable prices to the South African market. As a small business, you often have goals that are much greater than your capabilities and while there were challenges along the way I feel we are becoming better at achieving the goals we set out to conquer.

We select our products based on market data as well as selecting and assessing the products by hand. This allows us to keep our quality level high while still keeping prices low. Additionally, our diverse team has their own input so you will find fashion that caters to a variety of tastes.

We would like to think we are the future of small businesses in South Africa - empowering ourselves and our team to be economic engines for their families while still surviving and thriving in a crowded marketplace dominated by giants.

We would love to open up stores on a national level and be able to see our name in malls across the country. Hopefully we will get there, one step at a time!

If you have any questions, please feel free to reach out to us at:

  • Tel: +27 62 591 0365
  • Business Address: 25 Silverton Road, Durban, 4001, South Africa
  • Email: support@flairestore.co.za

Thank you for reading!